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Monday, 13 May 2013

EVALUATION: how did you use digital technologies in the construction, research and planning and evaluation stages?

In the initial stages of the process, during the research and planning stages there was an awful lot of brainstorming occurring as this was the initial planning process. For this I feel that the best technology to use was Prezi. Prezi is an online programme which allows for a visual display of thoughts. I used this specifically to illustrate my initial ideas for location as it allowed to show the many options, and also show images of them. In addition to gain an understanding of what these locations looked like on camera, I took pictured of the locations on a HD camera as sometimes locations can look different through the lens of a camera. 
      During the construction process there were many media technologies I used, particularly in the editing process. As I had rarely professionally edited before I had to get to grips with iMovie, the editing software that comes with Apple mac's. Although it was not the most professional of programme's to use it is equipped with all the tools required and also a few more which I was able to use. for our video I had to create a contrast between the fairytale and the modern world and so chose to add an effect on the fairytale shots. The effect softened the shots and also drained the colour a little bit this allowed for the contrast needed. In addition to this there was also an unconventional use of fades. In music videos the use of fades is rarely used as straight cuts are usually the desired favourite however n order to achieve a 'dreamy' effect I feel that this was an appropriate transition used. One major digital technology used during the editing process was the effect of the overlay tool which enabled me to construct the 'big bad wolf' scene in which the actor turns into a wolf. In order to do this I had to layer two different scene's over the top of one another. Abbie (the actress) had to shoot two different scenes walking in exactly the same place however one she had to be wearing the wolf mask and one was without. In order to create the effect. I overlay the two clips together and turned the opacity of the wolf down so that the human figure of Abbie could be been through the mask.

For the evaluation stage of the construction it was screened on a screen for our target audience to see. On order to spread the word of this screening we used the social media page Facebook and invited many of our contacts along to gain recognition.

here is a link to the facebook event:

EVALUATION: what have you learned from your audience feedback?

for feedback, we decided to screen our production to a selected audience for an honest opinion. In order to gain the information I required from this screening the research method I decided to create and distribute a questionnaire. 53% of the audience were male and 47% were female. this is a sample of the responses.

as it is easy to see from the sample, the original narrative has been misinterpreted by some of our audience, instead of the audience sympathising with the male protagonist as we had wished, it was misconstrued and they believed that the male cheated on the female.
One major flaw in the screening occurred when the video skipped a bit, causing the timing to be knocked out of sync and so, I feel that the question relating to the lip syncing to be an inaccurate reflection. 
One thing that was brought up on several occasions was how the video was appropriate for the age range. As the age we were showing the video to was our target audience (14-18). Due to the topics being discussed and displayed, there was a sense of realism without being too graphic.
Our audience seemed to think that the transition between the modern era and the fairytale world was effective and a very creative choice, they also liked the wolf effect as it added a classic twist to the fairytale world. 

Tuesday, 30 April 2013

Ancillary 2: Promo Poster FINAL

This is the finished promotional poster for my second ancillary task. The poster is in a fairly minimalistiv style as this allows it to focus on the beauty of the image. The apple is a clear symbolic link to the construction as it has a fluent fairytale theme running throughout.

Friday, 19 April 2013

Ancillary: digipak artwork FINAL

these are the changed ancillaries with the new model

Wednesday, 13 March 2013

construction update

\Hgcdom01jstudentIJohnstonDocumentsLaura Isla and Beth from Isla Johnston on Vimeo.

we have been able tro go furthur with our constuction and this is the product so far, as it is clear the engagement scene, goldilocks scene and wolf scene have been added. Although the wolf scene is different from the original 'flicker' effect we were hoping for, I feel the overlay effect is more effective and was easier to use. the overlay effect shows that the 'big bad wolf' does infact live within abbie as her human silhouette is still visable as she walks.

Week Update: week beginning the 13th

This week we plan to film teh performance scene with a new performer due to calcellations beyond our control and a problem with our previous performaer we also couldnt control. Instead we have decided to use Rebecca, as she features in the project as 'goldilocks' and so it is easy to make a link between the performer and the narrative. we intend to film the performance scene using atight spotlight on a stage so it will have a dramatic effect to it whioch will fit the tone of the music.

Photoshoot retake

unfortunately due to unforseen cicumstances we have had to re-film the performance scene and consequently had to re-tke photos for the ancillary tasks, these were the photo's I re took to work with for the ancillary tasks.

Monday, 11 March 2013

Performance Scene - dilemma

Unfortunately, we have been forced to reshoot the performance scene. Abbie, the initial performer had to leave the filming process of the video due to personal reasons. fortunately we had finished filming the narrative aspect of the video. Instead we have decided to ask Rebecca Graham (the actress playing Goldilocks). This seemed to be the most obvious decision as she already featured in the narrative of the video and therefore there would still be some correlation between the narrative and the performance. Rebecca is also a confident performer and I have no doubt she will enjoy the performance.

Wednesday, 6 March 2013

Progress on construction

This is the construction I have edited so far. As you can see the red riding hood scene has been amended and there has been quite a bit of progress. I am still to add the performance scenes however I think I shall add it in once the narrative has been completed

Construction so far

D:Laura Isla and Beth from Isla Johnston on Vimeo.

this is how far along we are with the constuction of our practical task. Although not in order it is beginning to take some shape. I feel the red riding hood scene after reshooting it is a lot more effective and flows better as the shot is shorter and the main focus quickly pans to Abbie and Jordan.
One area which I feel needs more attentions the transitions during the drinking scene. I feel they aren't elongated enough as this will be a more subtle approach.

Friday, 8 February 2013

Ancillary Photos















These are the most successfull and appropriate photo's taken from the shoot and therefor the ones I will most likely use in my ancillary tasks. I particularly like number one as I feel it would make an effective digipak cover.

Monday, 4 February 2013

Schedule - this week

This week we plan to film the pwrformance scene for the video on Thursday and to finish off the filming in town and reshoot the town Little Red Riding hood scene in town as we realised that the rushes we currently have do not fit the tone, and are difficult to edit togather with the clips being so long.

Tuesday, 15 January 2013

This Week.

This ios the first week of filming after christmas, and is the first week we intend to film.
We intend to film the very begininng breakup scene on sunday aswell as all the indoor scenes that we can.
We have encountered a problem with filming the outdoor scenes in Newcast;e as it has snowed heavily which with ruin continuity
 so to sum up, Sunday, we will be filming :
  • The initial break up scene
  • the 'big bad wolf' drinking scene
  • the 'magic mirror' scene