Music Video Analysis

this video uses a contrast between full colour and clack and white as a symbol, between happy memories and the breakup. at the beginning, the cuts are extremely short, and supposed to resemble a film reel as memories. The video cuts from scenes of Danny O'Donoghue alone, to colour of the memories of (I'm assuming) his ex girlfriend. A lot of this video is played in slow motion, this fits in with the tone of the video. the video plays around a lot with natural light, using it to drain the colour of the video, this effect is very pretty.